Setujuh Creative is a specialized agency operating within the SVN Motion ecosystem, focusing exclusively on the dynamic worlds of fashion and lifestyle. Positioned as a tastemaker in the industry, Setujuh Creative embodies elegance and contemporary culture, dedicated to helping brands navigate the ever-evolving trends of the modern aesthetic with sophistication.

The brand identity begins with its name—concepted and proposed to bridge the gap between consensus and heritage. "Setujuh" is a wordplay blending Setuju (Agreed) and Tujuh (Seven). This deliberate naming strategy fulfills the Creative Director’s vision to maintain a symbolic connection to the parent brand, SVN (Seven), while establishing a unique voice that speaks to harmony and collaboration. The resulting logotype is crafted to exude pure elegance, reflecting the premium nature of the fashion industry.

Distinct from traditional branding, the social media strategy embraces a bold "anti-guideline" approach. To reflect the core philosophy of fashion and lifestyle—which thrives on freedom of expression—the visual direction avoids rigid templates. Instead, it prioritizes fluid layouts and creative liberty, ensuring that every post feels fresh, artistic, and as versatile as the trends the agency curates.

To establish this new entity, I led the full development of the brand, spanning Visual Identity, Website Design, and Art Direction for Social Media. Additionally, I designed a comprehensive Credentials Deck, ensuring the agency’s portfolio is presented with the same elegance and clarity that defines the brand itself.