Setujuh Creative is a specialized agency operating within the SVN Motion ecosystem. It focuses exclusively on the dynamic worlds of fashion and lifestyle. Positioned as a tastemaker in the industry, Setujuh Creative embodies elegance and contemporary culture. The agency is dedicated to helping brands navigate the constantly evolving trends of the modern aesthetic with sophistication.
The brand identity begins with its name. It was conceptualized and proposed to bridge the gap between consensus and heritage. "Setujuh" is a wordplay blending Setuju (Agreed) and Tujuh (Seven). This deliberate naming strategy fulfills the vision of the Creative Director to maintain a symbolic connection to the parent brand SVN, while establishing a unique voice that speaks to harmony and collaboration. The resulting logotype is crafted to exude pure elegance and reflect the premium nature of the fashion industry.
Distinct from traditional branding, the social media strategy embraces a bold and unconventional approach. To reflect the core philosophy of fashion and lifestyle, which thrives on freedom of expression, the visual direction avoids rigid templates. Instead, it prioritizes fluid layouts and creative liberty. This ensures every post feels fresh, artistic, and as versatile as the trends the agency curates.
To establish this new entity, I led the full development of the brand. This spanned across visual identity, website design, and art direction for social media. Additionally, I designed a comprehensive credentials deck. This final touch ensures the agency portfolio is presented with the same elegance and clarity that defines the brand itself.