Rumah Minum x Warung Si Om operates as a premium spirits retailer with a strong presence in the digital market. To stand out in a highly competitive landscape, the brand required high impact promotional visuals tailored specifically for social media platforms. The goal was to translate the premium quality of their curated spirits into a striking digital experience that instantly captures the attention of their audience.
The visual direction is anchored in a hero product approach. I conceptualized a staging environment where each bottle sits confidently on a rugged stone pedestal. This raw texture was deliberately chosen to create a strong visual contrast against the refined and polished glass of the bottles. To further distinguish the unique character of each spirit, I applied atmospheric lighting paired with color coded backgrounds. This combination creates a moody and sophisticated environment that elevates the product.
Beyond aesthetics, the promotional visuals needed to communicate essential commercial information clearly. The pricing tiers were structured using bold and industrial typography. This specific typographic choice ensures instant readability at a glance, allowing potential customers to process the information without disrupting the premium feel of the imagery. The structured typography also brings a modern balance to the organic elements of the background.
To bring this vision to life, I designed the complete social media series. The final output provides the retailer with a cohesive and powerful visual identity for their digital campaigns. Every layout was crafted to ensure that the promotional content not only drives sales but also reinforces the position of the brand as a premium tastemaker in the industry.